Project Lead(s): Mubichi Fridah
This project is a supply chain innovation involving a product bundling model, leveraging an existing network of women micro-entrepreneurs. The two-prong social entrepreneurship looks to improve the choice and access to family planning products; as well as access to weaning food for infants through the bundling of food for sale, and provision of free contraceptives. These two products would be simultaneously marketed to a target group, the mothers of infants in rural areas, who have co-existing needs of pregnancy spacing and sourcing appropriate infant food. The project aims to demonstrate the feasibility and effectiveness of bundling contraceptive distribution with infant nutrition to low-income customers to reduce distribution costs. Goals include a 50% increase in contraceptive use by mothers of infants; a 20% rise in their long term contraceptive use, and a 20% reduction in the number of subsequent pregnancies less than 2 years apart.