Praekelt Foundation in South Africa has developed a mobile health platform called MomConnect providing free, stage-based messaging to pregnant women and new mothers from pregnancy to the first year postpartum. Registered women receive bi-weekly information on pregnancy and infant care, such as reminders for antenatal and postnatal clinic visits, and the use of health services. In addition, the platform provides users with access to a help desk to ask questions and rate the health services they receive at public facilities. The help desk is staffed by South African Ministry of Health employees, who respond to queries and ratings to ensure that a high level of service is available.