Through a 4-arm randomized control trial, the project will evaluate the impact of a media based SRHR campaign designed to reduce the acceptability of Intimate Partner Violence (IPV) in 240 communities Dhaka, Bangladesh. The media-based SRHR campaign is focused on changing men’s beliefs and social norms around gender and men’s use of violence against women. The study aims to identify the mechanism through which media-induced changes in IPV rates occur through 3 experimental arms: 1) where men receive a media kit to view privately, 2) where married couples receive a media kit to view privately, 3) where married couples and their closest neighbours are exposed to the media campaign through public screenings.