Project Lead(s): Matthew Lavoie
This 18-month project aims to improve early childhood development (ECD) outcomes of 0-2 year old children in disadvantaged cocoa farming communities of Côte d’Ivoire, where most farmers live on less than $0.50 per day. Through engaging radio spots and mobile films, Development Media International will trial mass media as a model for taking high impact ECD interventions to scale in a cost-effective manner. Successful interventions will be scaled through a government partnership and the aim is that this project will be selected for national scale-up in 2020.