Project Lead(s): Geoff Revell
Hygiene awareness-building, the most common handwashing intervention, has little effect on actual hygiene practices. HappyTap aims to close the gap between knowing and doing. To do so, HappyTap designs and markets behaviour change products that improve hygiene practices of some of the world's poorest consumers. HappyTap uses commercial distribution to maximize user buy-in and ongoing use, and to enable a sustainable solution at scale.