Violet Health (USA) has developed a fortified biscuit that is intended to increase iron and folic acid supplementation adherence among India’s annual 10.4 million pregnant women. Optimized for iron absorption, it was designed in consultation with Indian physicians, nutrition researchers and pregnant women as a culturally appropriate food, reversing the negative associations of the IFA pill format (such as unpleasant/metallic taste, gastritis and nausea). Biscuits will be provided at low or no cost via existing health infrastructures in both government and private sector facilities, to ensure the broadest range of women from different socio-economic backgrounds are able to access the biscuits.
