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Home » Innovations » 0579-03

Novel SMS-Based Technology for Early Brain Development Support and Monitoring in Brazil

0579-03 SMSbebe SMS-based technology for early brain development support and monitoring

0579-03 SMSbebe SMS-based technology for early brain development support and monitoring

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Start Date: 01/10/2014- End Date: 01/11/2016


Project Lead(s): Michael Kapps, Juliano Froehner

The lack of information flow from care providers to parents and vice versa in Brazil remains a systemic problem in the management of early childhood development. There is still a huge gap in parental knowledge of best practices; information is not targeted for recipient populations and feedback to care providers is missing. These communication issues prevent parents from having the tools to ensure the best brain development for their children, while care providers struggle with the timely identification of developmental challenges.

This innovation answers the need for a scalable communication solution. Tá.Na.Hora Digital Health has developed an SMS message approach that allows for highly-customized, interactive engagement on early child development. These programs would initially provide valuable information to new mothers, send reminders, track development milestones of the child and help manage development of at-risk children. This financially sustainable approach taps into the high cell phone permeation in Brazil and the ubiquitous nature of SMS communication.

Image Gallery

  • 0579-03 SMSbebe SMS-based technology for early brain development support and monitoring
  • 0579-03 SMSbebe SMS-based technology for early brain development support and monitoring
  • 0579-03 - SMSbebe SMS-based technology for early brain development support and monitoring
  • 0579-03 - Juliano Froehner
  • 0579-03 - Michael Kapps
  • 0579-03 Baby with mother on the phone

Stay in touch with this innovator

  • Organization Website
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  • Innovation Overview
    Program

    Saving Brains

    Institution

    Tá.Na.Hora Digital Health Ltd.

    Institution Country

    Brazil

    Implementation Country

    Brazil

    Implementation Region

    Latin America and Caribbean

    Priority

    Creating Nurturing Environments for Child Development, Food and Nutrition, Home Environment for Child Development, Infectious Diseases, Unspecified

    Platform

    Behaviour Change Communication, Information and Communications Technology, Non-health provider training

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