Project Lead(s): Erlinda Goh
In the Philippines, culture prevents discussion of sex, contributing to the highest teen pregnancy rate in Southeast Asia, growing from 6.5 percent in 1996 to 10 percent in 2013 -- with the worst rates found in rural and poor areas.
This Toronto-based project will use radio – the one medium that reaches the most remote places, even those with no electricity – broadcasting a twice weekly program in Palawan, an area southwest of Manila. The show will have three main segments: a talk show featuring interviews with health professionals, followed by questions from listeners sent via text message, then two minute information segments.
Topics to be covered include menstruation, conception, contraception and nutrition, bringing these taboo subjects into a more open discussion. Effectiveness will be tested by surveys at the beginning of the project and after six, 12 and 15 months.